Cookies on the site: how they work and why they are needed

Cookies are small pieces of data that websites store on a user's computer. They play an important role in the modern Internet space, providing a comfortable and personalized interaction between websites and their visitors.

The main function of cookies is to store information about user actions and preferences, which can be used in the future to optimize interaction with the website. For example, cookies can remember a user's last visit or language preferences, allowing them to provide more personalized and relevant content.

In addition, cookies are widely used to improve the functionality of websites. They allow you to implement features such as automatically filling logins and passwords, saving items in a shopping cart, or tracking user preferences to recommend products or content.

However, cookies may raise certain privacy and data security concerns. In this regard, cookie control and management mechanisms have been developed to allow users to independently decide what data they wish to provide. Browsers offer cookie settings that allow you to block or delete these files, as well as manage their storage and expiration date.

One of the most significant categories of cookies is tracking files.They allow websites to track users' online activities, collect information about pages visited, interests and preferences in order to display more relevant advertising and offers. However, there are certain limitations to the use of tracking cookies and their use must be in accordance with privacy principles and data protection legislation.

In conclusion, cookies play an important role in the modern Internet ecosystem by providing personalization and optimization of the experience between websites and their visitors. They help you deliver user-generated content more efficiently, improve usability, and provide more relevant information and recommendations. At the same time, it is important to comply with the principles and mechanisms of control over the use and collection of data to ensure the safety and privacy of users in the online space.